Booty Camp Fitness

Graphic Design

As a primary and eventually lead graphic designer for Booty Camp Fitness, Canada's largest women's-only boot camp, I was regularly tasked with creating bright, bold & engaging visuals for marketing purposes as well as product support.

Staying true to the brand's pre-established style elements and 'Fun, Friendly Fitness' ethos, I put together posters, print ads, DVD pack-ins (calendar, nutrition guides), postcards, corporate collateral, web graphics & more - images for virtually every purpose, in countless different formats. Working as a part of a small, tight-knit team meant that I was responsible for or responsible for overseeing every stage of design and production, from concept to photography to editing, digital manipulation & prepress.