Booty Camp Fitness Ultimate Home Edition DVD

Web Design & Development | View Demo

For the worldwide product launch of their second Ultimate Home Edition workout program, Booty Camp Fitness needed a custom site built to spotlight just the DVD itself without all of the Canadian/class-specific information from their flagship url.

With product information and sales conversion at the forefront, the design and layout was kept as straightforward as possible while best representing the look & content of the DVD package. Video trailers and before/after "Success Story" testimonials were incorporated to help drive sales through to the company's separate ecommerce platform.